{"id":495,"date":"2021-04-14T14:47:22","date_gmt":"2021-04-14T14:47:22","guid":{"rendered":"https:\/\/observatorio-digital.es\/?p=495"},"modified":"2021-04-14T14:50:47","modified_gmt":"2021-04-14T14:50:47","slug":"linkedin-como-funcionan-sus-algoritmos-y-como-aumentar-nuestra-visibilidad","status":"publish","type":"post","link":"https:\/\/observatorio-digital.es\/?p=495","title":{"rendered":"LinkedIn: Como funcionan sus algoritmos y como aumentar nuestra visibilidad"},"content":{"rendered":"

LinkedIn<\/span>\u00a0es la red social por excelencia en el\u00a0<\/span>\u00e1mbito<\/span>\u00a0laboral. Su buen manejo dentro de la organizaci\u00f3n es fundamental para conseguir aumentar el\u00a0<\/span>engagement<\/span>.<\/span>\u00a0A de\u00a0<\/span>d\u00eda<\/span>\u00a0de hoy es\u00a0<\/span>primordial<\/span>\u00a0moverse bien\u00a0<\/span>en\u00a0<\/span>LinkedIn ya<\/span>\u00a0que cuanta con\u00a0<\/span>m\u00e1s<\/span>\u00a0de 30 millones de empresas re<\/span>gistradas<\/span>\u00a0y\u00a0<\/span>m\u00e1s<\/span>\u00a0de 722<\/span>\u00a0millones de usuario<\/span>s, 12 millones de ellos en el estado<\/span>\u00a0lo que nos\u00a0<\/span>permitir\u00e1<\/span>\u00a0ampliar\u00a0<\/span>tanto la<\/span>\u00a0<\/span>red de contactos de nuestra empresa<\/span>\u00a0como<\/span>\u00a0la red personal.<\/span>\u00a0<\/span>\u00a0<\/span>P<\/span>ara buscar\u00a0<\/span>nuevos<\/span>\u00a0clientes<\/span>,\u00a0<\/span>llegar a ellos de una manera<\/span>\u00a0<\/span>m\u00e1s<\/span>\u00a0directa, reforzar\u00a0<\/span>nuestra<\/span>\u00a0imagen online,\u00a0<\/span>encontrar\u00a0<\/span>nuevos\u00a0<\/span>empleo<\/span>s<\/span>.<\/span>\u00a0<\/span>Adem\u00e1s<\/span>\u00a09 de cada de 10 usuarios escogen LinkedIn como su red profesional con una media de u<\/span>so de 1,23h a la semana.\u00a0<\/span>Cabe destacar que el 79% de contactos entre empresas externas siempre mira el perfil del colaborador<\/span>\/miembro del equipo.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Para lograr esto\u00a0<\/span>necesitamos<\/span>\u00a0tener una buena au<\/span>diencia<\/span>\u00a0que la lograremos<\/span>\u00a0crea<\/span>ndo<\/span>\u00a0contenido de calidad<\/span>.\u00a0<\/span>Pero antes de\u00a0<\/span>lo<\/span>\u00a0<\/span>tenemos que<\/span>\u00a0conocer\u00a0<\/span>c\u00f3mo<\/span>\u00a0funciona esta Red Social, es decir\u00a0<\/span>cu\u00e1les<\/span>\u00a0son sus algoritmos que\u00a0<\/span>son<\/span>\u00a0<\/span>quienes<\/span>\u00a0<\/span>decidir\u00e1n<\/span>\u00a0si muestran o no\u00a0<\/span>nuestro<\/span>\u00a0contenido a\u00a0<\/span>m\u00e1s<\/span>\u00a0usuarios.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

\u00bf<\/span>Sab\u00edas<\/span>\u00a0que\u00a0<\/span>LinkedIn<\/span>\u00a0tiene 2 algoritmos diferentes?\u00a0<\/span>\u00a0<\/span><\/p>\n

La red social tiene un algoritmo para\u00a0<\/span>su App y otro para los ordenadores, es decir, se te mostrara diferente conteni<\/span>do en tu\u00a0<\/span>m\u00f3vil<\/span>\u00a0que en tu ordenador.\u00a0<\/span>E<\/span>n la App para smartphones consumimos in<\/span>formaci\u00f3n\u00a0<\/span>m\u00e1s<\/span>\u00a0tipo \u201c<\/span>fast<\/span>\u00a0<\/span>food<\/span>\u201d<\/span>\u00a0<\/span>como<\/span>\u00a0<\/span>video p\u00edldoras<\/span>, inscribirnos a eventos,\u00a0<\/span>encuestas, videos…\u00a0<\/span>mientras que en el ordenador lo hacemos con otra predisposici\u00f3n<\/span>,\u00a0<\/span>m\u00e1s<\/span>\u00a0sosegada, nos da tiempo a leer publicaciones\u00a0<\/span>m\u00e1s<\/span>\u00a0exentas, d<\/span>ocumentos, presentaciones<\/span>\u00a0etc.<\/span>\u00a0<\/span><\/p>\n

Para que\u00a0<\/span>LinkedIn<\/span>\u00a0valore nuestro\u00a0<\/span>contenido<\/span>\u00a0como contenido de valor y\u00a0<\/span>sus algoritmos<\/span>\u00a0nos muestr<\/span>en\u00a0<\/span>a\u00a0<\/span>m\u00e1s<\/span>\u00a0usuarios debemo<\/span>s\u00a0<\/span>conseguir\u00a0<\/span>interacci\u00f3n<\/span>\u00a0con nuestros seguidores es decir que comenten, compar<\/span>tan\u00a0<\/span>o den me gusta a nuestro contenido.\u00a0<\/span>Adem\u00e1s,<\/span>\u00a0<\/span>tambi\u00e9n<\/span>\u00a0para conseguir que<\/span>\u00a0nos posicione en un buen lugar dentro\u00a0<\/span>de su algoritmo debemos crear contenido \u00fatil y de valor.\u00a0<\/span>\u00a0<\/span><\/p>\n

Desde C2B impartimos cursos de\u00a0<\/span>LinkedIn<\/span>\u00a0donde\u00a0<\/span>aprender\u00e1s<\/span>\u00a0a\u00a0<\/span>incorporarlo con \u00e9xito dentro de la estrategia comercial de la empresa<\/span>.<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

LinkedIn\u00a0es la red social por excelencia en el\u00a0\u00e1mbito\u00a0laboral. Su buen manejo dentro de la organizaci\u00f3n es fundamental para conseguir aumentar el\u00a0engagement.\u00a0A de\u00a0d\u00eda\u00a0de hoy es\u00a0primordial\u00a0moverse bien\u00a0en\u00a0LinkedIn ya\u00a0que cuanta con\u00a0m\u00e1s\u00a0de 30 millones de empresas registradas\u00a0y\u00a0m\u00e1s\u00a0de 722\u00a0millones de usuarios, 12 millones de ellos en el estado\u00a0lo que nos\u00a0permitir\u00e1\u00a0ampliar\u00a0tanto la\u00a0red de contactos de nuestra empresa\u00a0como\u00a0la red personal.\u00a0\u00a0Para buscar\u00a0nuevos\u00a0clientes,\u00a0llegar a…<\/p>\n","protected":false},"author":3,"featured_media":496,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[41,77,78,45],"class_list":["post-495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos","tag-formacion","tag-linkedin","tag-observatorio-digital","tag-transformacion-digital"],"_links":{"self":[{"href":"https:\/\/observatorio-digital.es\/index.php?rest_route=\/wp\/v2\/posts\/495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/observatorio-digital.es\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/observatorio-digital.es\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/observatorio-digital.es\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/observatorio-digital.es\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=495"}],"version-history":[{"count":2,"href":"https:\/\/observatorio-digital.es\/index.php?rest_route=\/wp\/v2\/posts\/495\/revisions"}],"predecessor-version":[{"id":498,"href":"https:\/\/observatorio-digital.es\/index.php?rest_route=\/wp\/v2\/posts\/495\/revisions\/498"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/observatorio-digital.es\/index.php?rest_route=\/wp\/v2\/media\/496"}],"wp:attachment":[{"href":"https:\/\/observatorio-digital.es\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/observatorio-digital.es\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/observatorio-digital.es\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}